The Director of Casual Dining‘s main priority is managing a team in order to sell in and execute Red Bull strategy and initiatives with national casual dining chains. Key responsibilities include: people management and development, owning key account budgets and results (SKU Distribution, Menu Placements, LTO‘s, and On Premise Marketing Initiatives); developing productive business relationships with top accounts; working cross functionally to develop solutions that resonate with customer needs while achieving Red Bull goals; strategy alignment with regions on wiring at the field level and helping drive best practices by producing excellent results and creating innovative solutions. In addition, the Director of Casual Dining is responsible for topline strategy development and alignment with the Head of Commercial Key Accounts to ensure distribution and volume growth.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Develop long-term strategies and specific initiatives for Casual Dining channel, including company direction, focus area, key customers, market parameters and resource allocation.
- Lead the annual business planning process for Casual Dining key accounts team – including all channel and chain programing, initiatives, and tactics.
- Owns and manages trade investment budgets in CPM and consistently evaluates ROI to inform future spend.
- Identify unique sales levers in to maximize sales growth and assign resources to put them into place.
- Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans.
- Ensure strategies and national activity is within global guidelines
- Allocates resources where the investment has the highest payback with strategically important customers
- Drives re-cap analysis following all programs to evaluate effectiveness and execution
- Builds strong influential, mutually beneficial relationships with key account decision makers and stakeholders for top casual dining chains.
- Negotiates high level contracts to drive execution and programming while maintaining appropriate spends per case.
- Customize presentations utilizing business insights to appeal to customer’s needs in order to gain execution and programming.
- Manages the need of custom account programming such as LTO’s, staff programs, etc. that are relevant to each account and drives volume.
- Conducts executive level business reviews with NAM
- Holds team accountable to deliver upon agreed upon execution and programs with accounts
- Ensures all members of their team effectively use CPM and all other admin tools provided that are required to manage and analyze their business
- Ensures that CPM, KeyAccount Workbook, Global Key Account Tracker, Wing Tips, and HUB are up to date with chain/ account level detail including unit listings, mandated SKUs and agreed upon executional elements
- Understands the RTM strategy within casual dining national chains
- Participates in relevant Trade Shows and Conferences
- Helps in building the alignment for Top Conferences
- Build strong relationships and credibility throughout the organization in order to influence and drive initiatives.
- Works with HQ On Premise Marketing and Trade Marketing to create custom account programs in line with brand standards.
- Works with Consumer Collecting to build programs where field execution can be upleveled
- Communicates with key stakeholders within the Business Units and Regions to drive execution, provide and receive account/ program feedback.
- Conducts reviews with Business unit leaders to view results with programs as well as year to go plans
- Full management of 3rd party agencies and partners
- Build, develop, and lead a large geographically disparate team. Ensure career development for entire team through focus of timely, specific and direct feedback and coaching.
- Assist national account managers to develop effective programming, presentationsand monitor execution.
- Coach, educate and motivate direct reports for increased productivity.
- Spend adequate time with team in office and field to implement and execute Red Bull standards.
- Lead team to develop thought-leading initiatives and insights that impact national strategy.
- Uses appropriate communication processes to keep Distributor Partners and internal personnel informed of National Account Programs and Initiatives.
Your areas of knowledge and expertise
that matter most for this role:
- 10+ years of On Premise sales experience; preferably in casual dining.
- 5+ years of people management experience
- Experience using business insights to influence strategy.
- Negotiation experience
- Bachelor’s Degree preferred or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Travel 40-50%
- Permanent
- Benefits eligible
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In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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