Where's the ROI
Thursday, July 15th, 2010, 7:00 AM - Registration, Networking & Continental Breakfast From: 7:30 - 9:00 AM - Presentation with Q&A Atlanta Marriott Hotel Buckhead 3405 Lenox Road NE Atlanta GA 30326 You’ve listened to the presentations, webinars and internet radio shows, so you probably know that incorporating social media into your business strategy not only makes sense, but is a business imperative. And as you ponder the transition and what is required, the inevitable question – Where’s the ROI? –surfaces. Join us at our monthly chapter meeting on July 15th to hear from guest speaker, Bert DuMars - Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play. Based on his experience, Bert will share the stories, best practices and lessons learned using social media to build three of Newell Rubbermaid’s business brands. Learn how he did it with a tiny budget, his thoughts on the challenge of being a big company, and the importance of playing a long term game. For more information, contact: Barb Giamanco, SMEI Atlanta Chapter President Phone: (404) 647-4925. Website: www.smei.org |