THE THANK-YOU LETTER AS A STRATEGIC SELF-MARKETING TOOL
by Linda Dobogai - Jan, 2011
Most people forget to send a thank-you letter after interviewing. Mistake. Those who do send one often fail to capitalize on this wonderful opportunity to further promote their value. Big mistake. While it is true that this type of document should thank the interviewer for their time and interest, a greater impact on the hiring decision can be made by incorporating one or two of the following strategies. - Emphasize an a...
The Leader Blueprint: Building Tomorrow’s Da Vinci
by Todd Rhoad - Jan, 2011
Creating future leaders for business is on the verge of becoming a crisis. Three reasons reign supreme on the subject: it limits power and threatens the future, companies aren’t good at it and the qualities of tomorrow’s leader are nothing short of the modern day Da Vinci. In its recent regulatory filing, Apple disclosed their shareholders desire for a CEO Succession Policy. Steve Jobs, Apple CEO, has had a few health probl...
Stop talking business when you’re networking
by Hallie Crawford - Jan, 2011
I was fortunate enough to attend “The Introverted Leader” half day workshop last week with Jennifer Kahnweiler. Jennifer really impressed me personally, and professionally. She has written a book also titled The Introverted Leader, which she interviewed 100 introverted leaders to learn the secrets to their success in a society/workplace that tends to favor extroverts. This involved her asking them how they built upon their qui...
Ted Williams and the New Era of Job Search
by Barbara Safani - Jan, 2011
The job offers are pouring in for Ted Williams, the homeless man whose YouTube video featuring his “golden voice” went viral last Monday. The video was recorded by an employee of The Columbus Dispatch who spotted Williams with his sign claiming he had the God-given gift of voice and was an ex-radio announcer. According to a CNN article, some members of the radio community have expressed frustration because there are so many...
Beat Inertia and Start Your New Project Today!
by Alexandra Levit - Jan, 2011
As busy managers, we’re often so overwhelmed by a mountain of daily tasks that we never get around to starting the projects that will propel our careers and benefit the organization in the long-term. David Allen, the author of “Getting Things Done: The Art of Stress-Free Productivity,” believes that many people are paralyzed by inertia as a result of current negative circumstances like the bad economy or a chaotic workplace...
60 Seconds of Networking Advice
by Rosa Elizabeth Vargas - Jan, 2011
You’ve heard it before, “Network in order to optimize your job search.” How exactly do you go about it? It depends on the way you best build relationships and the industry you are targeting. Is the industry you seek employment in best penetrated online or offline? It is not as difficult as it seems. We are all human and we all want to help each other. The idea is to get in touch with as many people you can (in the right cha...
What does Starbucks’ new logo have to do with your job search?
by Miriam Salpeter - Jan, 2011
It’s all the buzz in the Twittersphere – Starbucks, the legendary coffee company – is changing its logo. As you can see in the image, the most recent transformation (bottom/right) leaves off the Starbucks name and seems to try to disassociate it from its coffee roots. A Reuter’s article quotes Starbucks‘ Chief Executive Howard Schultz as saying, “Even though we have been, and always will be, a coffee company and retailer,...
Is Your Professional Brand as Strong as Starbucks?
by Barbara Safani - Jan, 2011
Starbucks just unveiled their new logo featuring their well-known green siren but with one dramatic change – the words “Starbucks Coffee” have been dropped from the logo. At first I thought, “What the heck? Why would a company drop their name from their logo? How is that a sound marketing strategy?” But then I thought about it. Maybe it’s an act of shear brilliance. Maybe it’s Starbucks’ way of saying, “Hey, we are Starb...
How to Create a Job for Yourself
by Kevin Donlin - Jan, 2011
If you’ve been jobless for an extended period of time, maybe you ought to stop looking for the right job. Instead, try looking for the right employer. If you do, and contact them with the right message, employers may create a job just for you. It happens all the time -- even in today’s economy. Here are three case studies and takeaway lessons to illustrate … 1) Offer to help first and get hired later While...
Leadership Charisma and Employee Engagement
by Eva Jenkins - Jan, 2011
Background on Charisma Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” It is a classic human tendency to describe anything we do not fully understand in magical or mystical terms. The ancient Greeks observed that some people, generally their leaders, had what they perceived to be a “mysterious quality” that enthralled others and made them want to follow them. Becaus...
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