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CARE is an international NGO with local staff and community partners in 100 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from disaster response to food and nutrition to education and work for women and girls to healthy mothers and children. CARE puts women and girls at the center of everything we do because when they have equal access to resources, they lift their families and communities out of poverty. Our staff live where they work, which makes us effective at understanding the challenges they face. We've been doing this for 75 years, since World War II. It started with the world's first CARE Package of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and Fight with CARE.
Work Location : Any state where CARE USA operates Type of Post : Not Applicable
Other Possible Location : Any state where CARE USA operates Funding : APPROVED
Expected Travel : up to 20% Type of Contract :
Language Requirement : ENGLISH Application Deadline :
Employee Duration : Active Full-Time
The Director, Individual Fundraising provides strategic leadership and management for the direct email, telemarketing, email and F2F fundraising programs for all donors that meet the Mass Market criteria (donors who have not given a single gift of $1k+ and /or have not given more than $2500 cumulatively). This leader works on a team under the Chief Individual Fundraising Officer that covers all channels in Mass Market and Mid-Level.
The Director of Individual Fundraising is charged with maintaining and growing CARE's active donor database, delivering gross unrestricted revenue of $19.5 million and managing the expense budget. The person who will thrive in this role is a strong team leader with experience managing a multi-channel program and is a strategic thinker who can engage both a high performing team and agencies to build upon a successful program.
Responsibilities:
- Develop and drive the straregy for all channels including segmentation, creative, cadence, communication planning, upgrading and retention.
- Partner with all agencies to analyze revenue sources and identify leverage points for growth.
- Participate in all industry benchmarks and report on trends.
- Work across the full Mass Market team to identify new channles and other innovation strategies.
- Oversee all performance, behavioral and file health trend insight associated with direct mail, telemarketing, email, and F2F.
- Supervise, lead and support a team of direct response marketing professionals.
- Provide oversight to all expenses and revevenue being generated by channels managed within the team.
- Analyze and report on all revenues and expenditures.
Qualifications:
- Bachelor's degree or equivalent experience
- Previous staff management experience
- 5-7 years of senior direct marketing experience in non profit or agency setting with a program similar to the size of CARE
- Strategic thinker with analytical skills
- Exceptional verbal and written communication skills along with proofreading and editing skills
- Ability to develop procedures and apply new technniques; prioritize and manage multiple responsibilities and projects while meeting deadlines
- Creatively solve problems and work independently under general direction
- Execute work thoroughly and meticulously
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