Pinnacle is much more than a place to deposit money; and, to our associates, Pinnacle is much more than just a place to work.

Our Vision
To be the best financial services firm and the best place to work in the Southeast.

Our Mission
Pinnacle Financial Partners will:

• Provide distinctive financial service and effective advice to clients
• Enrich associates personally, professionally and financially
• Make a significant positive impact on the community
• Create outstanding long-term value for shareholders

Our Values
Actions count – not what's on paper. Pinnacle is a values-driven organization. From our hiring philosophy to our client service, our goal is to demonstrate our values in every interaction.

• Integrity
• Fairness
• Learning
• Partnership
• Results
• Balance
• Discipline

Our Strategy
The Pinnacle approach is a very people-centric one. It takes an unwavering focus and commitment of leadership to make it work. The same five key business strategies Pinnacle has employed since inception shape our focus today:

• Focus on businesses, real estate professionals and consumers that desire a deep relationship with their financial partner.
• Provide distinctive service and effective advice.
• Hire and retain highly experienced and qualified financial services professionals.
• Offer a full line of financial services including banking, investments, mortgage, trust, insurance and financial planning.
• Offer extraordinary convenience.