Marketing Manager - Tax and Private Client
Washington, DC  / Chicago, IL  / Boston, MA  / New York, NY  / Atlanta, GA  / Dallas, TX  / Houston, TX ...View All
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Posted 25 days ago
Job Description

McDermott Will & Emery is a leading global law firm helping to propel the success of today's most respected, dynamic, and important organizations. More than 1,200 lawyers strong, we bring our personal passion and legal prowess to bear in every matter for our clients and the people they serve. Pride and determination abound here because every member of our team is respected, supported, and inspired to exceed. We have been recognized as a top firm to work by The American Lawyer, Working Mother Magazine, Vault, and the Human Rights Campaign for both lawyers and business professionals.

As part of our ongoing commitment to be #AlwaysBetter for our people, clients, and communities, we have created a culture of belonging that champions your individuality and authenticity as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career so you can live a life you love both in and outside of the office.

Locations: Hybrid - New York, Chicago, Washington D.C., Boston, Atlanta, Dallas and other cities where McDermott Will & Emery has offices.

Position Summary:

Supporting our Tax and Private Client Practices, the Marketing Manager will develop and execute the go-to-market strategy to enhance the practices' brand, and partner with the business development practice managers to help generate new business. As the primary owner of external practice communications, this role requires a strategic and collaborative mindset to develop marketing campaigns, as well as the ability to execute campaign tactics. Through these efforts, the Marketing Manager will be responsible for creating targeted communications using account-based marketing initiatives to drive new revenue opportunities.

As a Marketing Manager - Tax and Private Client, you will:

- Develop marketing programs that align with business goals by partnering with internal stakeholders, including business development, digital marketing, CRM, PR and brand teams
- Lead the execution of marketing campaigns from start to finish, using data to continually monitor and optimize performance
- Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, lead scoring and others
- Implement marketing automation to drive awareness and nurture leads to the business development team
- Develop dashboards to evaluate campaign success and present to senior leaders
- Monitor industry trends and competitor activities to identify key issues and opportunities in collaboration with the business development team, helping deliver insights to clients/prospects and creating cross-sell opportunities
- Build knowledge of the practice groups and industries to become a subject matter expert
- Create and maintain a content calendar, developing multimedia content for each level of the marketing funnel
- Supervise an internal team of direct reports
- Help manage the marketing budget

Job Requirements:

- Bachelor's degree
- At least seven (7) years of related work experience
- Relevant B2B marketing and communications experience in tax, wealth management or related industries
- Experience with marketing automation platforms, content management systems and social media tools
- Familiarity with account-based marketing best practices
- Demonstrated ability to successfully present to individuals and/or groups at all levels of an organization
- Self-starter with strong time management, organizational skills and the ability to manage multiple high-profile relationships in a fast-paced environment
- Ability to function effectively both independently and as a member of a team

We continue to prioritize the health and safety of our McDermott workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread of COVID-19, we require that members of our McDermott workforce be fully vaccinated.

At this time we are not asking you to provide any information about your current vaccination status, whether you would seek a medical or religious accommodation to the policy, or for any other medical information. We are only notifying you of the policy if you are interested in moving forward with the application process.

Policy applies to locations where local ordinances do not prevent COVID-19 vaccination mandates.

Expected Pay Range in New York: $119,500 - $151,900

Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, and experience. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.



McDermott Will & Emery LLP is an Equal Opportunity Employer and an Affirmative Action Employer (Minority/Female/Disabled/Veteran).


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
7 years
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