Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The Global Marketing PR and Media Associate is a unique opportunity to join New Balance's Boston-based Global Marketing Team. As we continue to expand our global presence, we are seeking a dynamic PR and Media Marketing Associate to join our passionate marketing team.

A driver of New Balance's brand growth is seeding our products to partners, athletes, artists and influencers. This role will play a pivotal role in spearheading strategic PR initiatives and seeding programs, collaborating closely with our Global Media, Performance and Lifestyle teams to drive positive brand energy. This role requires a creative thinker with a deep understanding of the sports and lifestyle industry, excellent communication skills, and a passion for building strong relationships with media and influencers. This position is based at the New Balance Boston headquarters.

MAJOR ACCOUNTABILITIES

Primary Responsibility - Seeding Programs:

• Strategize, execute and manage product seeding programs.
• This position will be responsible for identifying and maintaining relationships with influencers, celebrities, athletes and media.
• Monitor and analyze the impact of seeding efforts, providing insights for continuous improvement.
• Own ordering process of inline footwear and apparel product needs for PR (sport & lifestyle categories).
• Track, receive and organize in-bound product samples.
• Fulfill seeding shipments as directed by Global Marketing teams across sport and lifestyle categories.
• Familiarize yourself with New Balance's categories and our marketing plans, ensuring alignment with seeding and sampling strategies.
• Understand and develop processes for prioritizing samples and seeding shipments.
• Develop communications to be included with samples, tailored to diverse recipients.

Secondary Responsibility - PR and Media Relations:

• Collaborate closely with product managers, PR agencies, and other internal departments to develop and execute public relations initiatives.
• Maintain and foster relationships within, across, and with external partners, including media and influencers.
• Create press releases, tech sheets, media briefing documents, and other essential PR materials.
• Coordinate media interviews, product reviews, and other PR activities to increase brand awareness and consideration with the target audience.

REQUIREMENTS FOR SUCCESS:

• BA/BS required, with a preference for Marketing, Communications or Public Relations degree.
• 2+ years of experience in PR, influencer/social marketing, or related roles (with a preference for sports/fashion industry experience).
• Detail oriented, with ability to work in fast paced environment.
• Demonstrates a strong understanding of the evolving marketplace, media, digital and social platforms.
• Preference for candidates with an interest in New Balance's categories.
• Experience in fashion, basketball, running, global football and/or tennis preferred.
• Strong oral and written communication skills, including demonstrated writing experience, are essential.
• Candidate must be energetic, have a positive "can do" attitude and experience working in a team environment.
• Some travel required - less than 15%.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.