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Business Intelligence Senior Analyst, Marketing
Job Description
**This position is remote/work from home. You need to reside within the Central or Eastern Time Zones.
The Business Intelligence Senior Analyst, Marketing will be a critical member of the Consumer Marketing team responsible for efforts to develop an analytically driven marketing investment optimization strategy. In this role, you will build and validate metrics, combine datasets, monitor data quality, analyze data, provide reports, and interpret results. Collaborating with internal stakeholders, you'll provide regular updates on marketing channels that will drive improved efficiency and impact. Storytelling is a critical function of this position, including summarizing complex analytics into actionable recommendations for marketing.
What You'll Do
What's In It for You?
Who You Are/ Qualifications
Minimum:
Preferred:
Join the Cox family of businesses and make your mark today!
USD 85,500.00 - 128,300.00 per year
Compensation:
Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
The Business Intelligence Senior Analyst, Marketing will be a critical member of the Consumer Marketing team responsible for efforts to develop an analytically driven marketing investment optimization strategy. In this role, you will build and validate metrics, combine datasets, monitor data quality, analyze data, provide reports, and interpret results. Collaborating with internal stakeholders, you'll provide regular updates on marketing channels that will drive improved efficiency and impact. Storytelling is a critical function of this position, including summarizing complex analytics into actionable recommendations for marketing.
What You'll Do
- Handle day-to-day marketing performance reporting, partnering closely with the Marketing team and our agency to address ongoing reporting and optimization needs.
- Support the implementation of marketing datasets that will deliver on the reporting and analytic requirements established by the Marketing team.
- Develop intuitive dashboards designed for flexible reporting and easy consumption by internal stakeholders.
- Improve and maintain existing dashboards and shared data sets.
- Collaborate with Martech and implementation specialists to maintain accurate digital tracking.
- Partner with other teams such as Data Science and Product Analytics to establish leading indicators of digital marketing performance to drive improved marketing outcomes across customer engagement, acquisition, and retention.
- Support the mining, analysis, and interpretation of data using statistical techniques to develop actionable insights into complex business challenges.
- Effectively communicate findings and results to various internal and external stakeholders by explaining the story behind the data and making recommendations to the business based on data insights.
What's In It for You?
- You'll be rewarded with highly competitive pay , plus other compensation perks you've come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, pet insurance and more...)
- Work/Life Balance. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too.
- Smart and creative colleagues, plus ongoing learning opportunities. You'll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path.
- Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You'll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses.
Who You Are/ Qualifications
Minimum:
- Bachelor's degree in a related discipline and 4 years of experience in marketing, data analytics and business intelligence. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field.
- Curious mindset with a passion for analytics and digital technology
- Excellent verbal and written communication skills
- Ability to present complex information in an easy-to-understand manner with clear recommendations based on data insights
- Experience using SQL (for querying and manipulating data for analysis), Tableau (or other data visualization tools), Snowflake and Google Analytics (or Adobe Analytics)
Preferred:
- Working knowledge of digital marketing and web analytics
- Ability to merge diverse data from different platforms, formats, and environments
Join the Cox family of businesses and make your mark today!
USD 85,500.00 - 128,300.00 per year
Compensation:
Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Salary and Benefits
USD 85,500.00 - 128,300.00 per year
Required Education
Bachelor's Degree
Required Experience
4+ years
Security Clearance Note
Data Intelligence & Science
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