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Job Category
Marketing & CommunicationsJob Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
The Salesforce marketing team is seeking an SEO authority with a strong business mindset to boost our global marketing pipeline through organic web channels.In this role, you'll collaborate with the SEO team to execute annual and quarterly web-organic strategies and partner with Web, Content Marketing, and Campaigns teams for successful implementation. Your data-driven approach will drive resources toward increasing traffic, improving conversion rates, and generating MQLs through organic web channels.The ideal candidate has a background in B2B and tech-focused content marketing and SEO, with expertise in lead generation. You possess a deep understanding of SEO and the B2B lead funnel, and you excel at enhancing business processes through frameworks, streamlined processes, and automation where needed.Responsibilities- Conduct keyword research to identify valuable search terms and trends, and develop a comprehensive keyword strategy for content optimization.
- Work with the SEO team to design and implement process improvements that increase both productivity and business impact
- Provide recommendations and optimize website content, meta tags, headers, and URLs to improve search engine rankings and user experience.
- Deliver against the annual SEO roadmap and provide progress reports
- Work multi-functionally with Content Marketing, Integrated Campaigns, Web Marketing, Web Dev, PR and Product Teams to deliver on strategic roadmap
- Oversee day-to-day tactics that increase discoverability and improve keyword ranking, as measured by the business metrics of traffic and lead production
- Work with Analytics and Digital Marketing teams to identify and expose content gaps, using data to influence content production and localization roadmaps
- Stay ahead of on SEO trends and guide the organization through changes to the algorithm and SEO standard processes
- Leverage Brightedge, Google Analytics, Tableau and Salesforce for data analysis and insights generation
- Strong domain knowledge within SEO (2-5 years experience)
- Passion for driving organic growth
- Intellectual curiosity and strong partnership/collaboration proclivity
- Familiarity with technical audiences, international SEO and the B2B SaaS model
- Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz) to track, analyze, and interpret data to make data-driven decisions and optimizations.
- Self-starter with the ability to use data and industry insights to make strategic decisions
- Strong analytical skills
- Strong written and communication skills
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Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.