ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Marketing and Optimization:

• Work with manager and agencies to execute strategy and develop program optimizations for paid media based on data to support company plans for brand and outlet channels. Paid media programs include, but are not limited to, SEM, paid social, digital ads, affiliates, etc.

• Ownership of cross-functional relationships with marketing and creative teams to support creative strategy, input requests, and execute for paid programs.

• Oversee reporting and make optimization recommendations to maximize performance and increase new customer acquisition and ROI of paid media efforts

• Support and execute on strategic and media plans to support brand goals, stories, and initiatives in paid media channels.

• Regularly audit paid media channel structures, budgets, etc., to optimize where needed on an ongoing basis.

Communication and Operations:

• Collaborate with internal cross-functional teams and manage relationships to maximize success and support brand goals

• Stay up to date on trainings, webinars, and industry updates

• Manage day-to-day agency partners to ensure alignment across channels and optimized performance.

• Consistently collaborate with external stakeholders demonstrating strong communication skills to represent Vera Bradley

• Communicate paid media plans and support cross-functional teams on weekly basis in appropriate meetings.

EDUCATION AND/OR EXPERIENCE

• Bachelor's degree in business, Marketing, Advertising or other related field preferred.

• 2+ years digital marketing experience

• Marketing agency or corporate/digital marketing department experience preferred

• Experience in developing promotions, managing campaigns and Marketing strategies preferred.

• Experience with e-commerce and digital platform strategies and operations

• Strong PC skills using Microsoft Office software, including excellent Microsoft Excel skills

• Experience with Microsoft D365 preferred

• Experience with Salsify preferred

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Detail-oriented with the ability to manage multiple tasks simultaneously

• Excellent prioritization, organizational and follow-through skills

• Excellent interpersonal, written and verbal communication skills

• Flexible and adaptable with the ability to work under pressure to meet deadlines in a fast-paced office environment

• Team player who thrives in a collaborative environment

• Strong appreciation for marketing and marketing creative

• Management of third-party and agency relationships.

• Strong PC and Mac skills utilizing Microsoft Office and Project Management software

• Presentation skills

• Management of third-party and agency relationships

• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Fort Wayne, IN Corporate office

• Occasional local travel for Company business

• Office environment. Utilizing an office desk - sitting, reading, listening, or speaking with the ability to move intermittently throughout the day

• Strong sensory skills, such as good eyesight, good hearing, and dexterity

• Ability to operate office equipment, including computers, copiers, fax machines, and phones

• Ability to occasionally lift and/or move up to 10 pounds